Obsessive love in Great Gatsby by F. Scott Fitzgerald Essay

In The Great Gatsby, Jay Gatsby is portrayed as a naive and heartbroken man who will do anything to revive his relationship with the love of his life; even if it means reliving the past. Gatsby is a victim to temptation, manipulation, society and obsessive love. However it is because of this obsessive and incessant love that the rest of his problems unfold. He is so blinded and determined to gain the approval of his former lover, he allows himself to be made a mockery by society. It is made clear that Gatsby moved to West Egg for the sole reason that the love of his life, Daisy Buchanan, lives with her husband Tom in a house within sight of Gatsbys mansion. I think he half expected her to wander into one of his parties, some nightbut she never did (Fitzgerald.4.84). As Daisys friend Jordan explains the situation to the narrator and Daisys cousin, Nick Carraway, she notes that although Gatsby threw countless parties that were no interest of him in hopes that Daisy would one day stumble in, she was clueless to how very close Jay Gatsby was to her. Gatsby lacked the courage to approach Daisy, even though he worked his life around his dream of seeing her again. Gatsby was referred to by the socialites as new money. Living in West Egg was less respectable then living in East Egg. The social structure was not of much concern to Gatsby and he paid little attention to etiquette or class. His obsession with Daisy took top priority, and while his intentions were sincere, Gatsby put himself in positions to be made a fool. My God, I believe the mans comingDoesnt he know she doesnt want him?(Fitzgerald.6.109). When invited by the Sloanes, a wealthy couple from East Egg, to eat dinner with them, Gatsby innocently accepts, not realizing it was merely a formality. His pure love for Daisy shows through in all aspects of his life, affecting his judgment and ability to see through those with less than genuine intentions. One of the main themes throughout The Great Gatsby is Gatsbys attempt to turn back time and relive what he had in the past with Daisy. Cant repeat the pastwhy of course you can!(Fitzgerald.6.116). It is clear that the relationship between Gatsby and Daisy remains only in the past, and it is  apparent to all but the two that their relationship ended many years ago. Since the five years they last saw each other, Daisy moved on with her life; although neither she nor Gatsby are willing to admit to it. Gatsbys love for Daisy affects every aspect of his life, and when he is finally able to reunite with her, it is hard to believe that nothing has changed in their relationship. Almost five years! There must have been momentswhen Daisy tumbled short of his dreamsbecause of the colossal vitality of his illusionNo amount of freshness can challenge what a man will store up in his ghostly heart(Fitzgerald.5.101). Nick cannot imagine that Daisy could possibly live up to the goddess-like vision Gatsby has stored up and embellished on for five years. However, once again blinded by love, he ignores Daisys flaws, and attempts to rekindle their former life. Gatsby is aware that Daisy is a very superficial woman and he knows the only way he could possibly have her love is through wealth and status. Gatsby turns to shady and possibly illegal means to attain the money that he knows will win Daisy over. His obsessive love is his chief vice that causes all his others. Her voice is full of money (Fitzgerald.7.127). Gatsby doesnt see Daisy as shallow or consider her a gold digger, he thinks it is he who must progress and become wealthy in order to satisfy her lavish lifestyle. After a confrontation with Daisys husband, Tom, Gatsby expects nothing less of Daisy than for her to tell Tom that she never loved him. He couldnt possibly leave Daisy until he knew what she was going to do. He was clutching at some last hope and I couldnt bear to shake him free (Fitzgerald.8.155). Gatsby refuses to give up his dream that Daisy will leave everything behind to live with him and start their life together. Until he hears it from Daisys mouth, and maybe even after that, Gatsby will always have faith that she will come back to him. Much of this false hope can be attributed to Daisy and her manipulation, which leads Gatsby to think that he may get his wish. Nick was forced to watch every encounter between Daisy and Gatsby, and witness Daisy lead Gatsby into thinking she would leave her husband for him.  Nick knows that nothing anyone can say could change how Gatsby feels about Daisy and stop him from trying to win her over. And he stood on those steps, concealing his incorruptible dream (Fitzgerald.8.162). Gatsbys intentions with Daisy were nothing but pure and his dream in life was for her to return his love that he liked to believe existed. Gatsby was aware that his friends used him and until Nick came along, there may not have been a soul who truly cared for him. He made a fool of himself in society, but he is not concerned in the least. Gatsby had a dream and nothing could deter him from achieving it. His obsessive love for Daisy caused many problems in his life, and eventually lead to his death. However, Gatsby would most likely take this punishment in return for the time he was finally able to spend with his one true love. Works Cited: Fitzgerald, F. Scott. The Great Gatsby. Macmillan Publishing Company. New York. 1992.

Final discussion

For that season, I would have become a phantom thief in order for my children and myself to live an easier life. In addition, having unlimited money, could have been more active in my kid's life by not having to work two jobs that made me so tired. Miserably, when I did see them I still was barely there, and we were still broke. As a result, sometimes did not even get to put my kids to bed, or wake them up in the morning, as I was either already gone to work or not home yet. Nevertheless, with the super power of the ring I could have given them everything they needed or wanted (within reason).For instance, I could eve afforded to buy all my children's school pictures, along with, not having to say no to things such as, field trips, birthday parties, or even new shoes. This analogy is an example of psychological egoism because of my inspiration of self-regard (Mackinac, 2012). What I mean is our life was hard but we would have made it without the ring but my maternal thinking would ha ve wanted a better life for my kids and myself. Consider that the normative theory, ethics of care, comes into play in this situation because it was my duty to provide us with a better life.However, if had the same opportunity today, loud not take the ring. Now know it is against my personal ethics of what is right and what is wrong due to my firm beliefs of my religion. Or do you not know that the unrighteous will not inherit the kingdom of God? Do not be deceived: neither the sexually immoral, nor idolaters, nor adulterers, nor men who practice homosexuality, nor thieves, nor the greedy, nor drunkards, nor revilers, nor swindlers will inherit the kingdom of God. And such were some of you. But you were washed, you were sanctified, you were justified in the name of the Lord Jesus Christ and by the Spirit of our God. 1 Corinthians :9-11, n. D. ) The word of God is the theory I live by, and it makes me happy to know my moral reasoning will result in eternal peace. As Kant believes, a key point is the expansion of positive predispositions to act in a particular manner will empower us to ensure a virtue without difficulty (Mackinac, 2012). In this way, the rules commanded to us in the Bible are the laws ought to govern my life by because they are good. Plain and simple. For this reason, there is no chance that I would take the ring, as I would be in fear of it leading me to do things I normally would not do.Moreover, I do not want to eel the shame associated with, not being just. As a final point, in the video, Ethics Ill #3 Ring of Edges, it is said that Glaucoma clams that no one is just willingly. He also believes doing wrong is naturally good and will ultimately make you happy. Accordingly, he also accepts as truth that a person is also doing their self an injustice if they are against doing wrong because nothing good will come of being fair. As well as for Socrates, I disagree with Glaucoma, and do trust that acting just is good. 1 Corinthians 6:9-11. (n. D. ). â€Å"Know ye not that the unrighteous shall†¦Retrieved from http://view. Bellybuttons. Mom/ Ethics Ill #3 Ring of Edges. [Video]. Retrieved from http://WV. Youth. Com/ watch? V=jimmying Mackinac, B. (2012). Ethics: Theory and contemporary issues (concise 2nd deed. ). Boston, MA: Coinage Learning Melody Piquantly Email Author RE: Discussion – week 2 – Thread I Collapse Top of Form Parent Post Week 2 Discussion The Ring of Edges Walden University Melody Piquantly would like to think that I as a person who helps people that I would be an Ethical egoism, ‘What we ought to do, how we ought to act†(Mackinac 2012).Not an Individual ethical egoism in this version â€Å"l ought to look out for only yeses ‘(Macaroon 2012). Would also like to think that morally would do the right thing if I had all that power, that my moral virtues (depose us to act well) are in tact that temptation would not take over and I become unjust We all would like to think th at we would do the right thing help the needy, homeless and the people less fortunate than ourselves. I know that's what I would love to do. But self interest may or could get in the way of that.Then there is also greed, the more you get the more you want and hell way I would love it if I never had to work again. But morally I would never hurt someone to et there. In reading The Ring of Edges by Plato, Edges was a very unjust person and I hope that by me being a just person that all that power would not turn me unjust and throw all my morals and virtues out the window. Christopher French Email Author NEE: Discussion – Week 2 – Thread 1 think most people would honestly say that they would be compelled to use the ring.From a feminist care ethic perspective (Mackinac, 201 2), would attempt to use the ring for good. I would want to use it to protect the innocent and those who cannot protect themselves. I would feel had a responsibility to protect society from evil. I would also carry the responsibility of ensuring the ring does not fall into the wrong hands. I would like to say that would be prudent to resist the temptation to use the ring for the wrong reasons. It is human nature for us to be tempted and to make the wrong choices. Could have good intentions, yet make all the wrong decisions.When we stop and think about from a legalistic point of view, even Robin Hood, who stole from the rich to give to the poor, had a moral dilemma. Even though Robin Hood had good intentions and gave the money he stole to the poor, he was still stealing and that is morally wrong (Mackinac, 2012). loud like to think I am a virtuous person, but I am only human and human are not without sin. We can relate the power and temptation of the ring to Adam and Eve and their fall into sin. Adam and Eve were virtuous and without sin. Then they were tempted by the knowledge of good and evil.They knew that the knowledge was forbidden, yet they fell into temptation anyways. I am s ure they had good intentions, but with that knowledge and power comes responsibility and consequences (Mackinac, 2012; Genesis 3:1-8:14 (King James Version)). References Mackinac, B. (2012). Ethics: Theory and contemporary issues (Concise 2nd d. deed. ). Boston, MA: Coinage Learning. Hi Christopher. Nice Post. I certainly appreciated your correlation of the ring in the last paragraph. It is a pity that the devil tempted Adam and Eve. If they had not, we could have been forever free of sin and always joyful.Indeed, the world is paying for their consequences. However, we know the blood of Jesus Christ is a filter that can enable us to live someday in the presence of our Almighty Lord, along with only peace, love and happiness. In your first paragraph, you compare your morality to that of feminine care ethics. I too feel that it is important and my duty, to defend the innocent and feeble. Think it is admirable that you wrote from this viewpoint. As we read in our book, the psychologist Carol Gilligan led discussions that showed that both men and women depict their ethical views differently.It also defined that no man in the study focused on the dilemma of caring. This caring philosophy considers the virtues of compassion and kindness in the context of personal relatedness and how their affiliation will be inclined to a particular action. (Mackinac, 2012). On the other hand, this survey also showed not all women followed this morality. In this interview, think if participated I would have been one of these women. Although I agree with these some of these caring principles, tend to think more in terms of universal ethics, as do men. In this way, â€Å"men are more inclined to talk in terms of fairness and justice and rights. (p 68) Also, I sense that if all nations were charted by unbiased laws that put all people on equal grounds, we could live in a more productive and serene society. (Mackinac, 2012). My question to you is, do you primarily associate yourself wi th the understandings of caring ethics or do you also relate to other principles like me? deed. deed. ). Boston, MA: Coinage Learning I would have to say that I primarily associate myself with the caring ethic. Since childhood, have always care about and for others. During high school, was involved in several social justice projects.I also spent several hours a week babysitting, which is not that common for males to do. After high school, decided enjoyed working with children. Began studying early childhood education. Also took additional course work in human development. I am currently a child development major here at Walden University with a concentration in psychology. I plan on doing graduate work in either school psychology or school counseling and eventually work with elementary and middle school children. I am currently training to be a first responder (Emergency Medical Responder) and am also planning on getting C.E. R. T. Certified as well (Citizen Emergency Response Team) . Even though I am currently not a teacher in a public school system, I love working with children and teaching them. Yesterday, drove about 30 miles to a friend's house to spend the afternoon and evening with their children teaching them science. I have also worked with a few home school families teaching various subjects to children grades K-8. I worked in a child care center caring for children from infancy through school age. Unfortunately, I found it to be a very hostile environment to work in. As the only male teacher amongst about 50 women. The executive director did not think men had any business working with children. From the first day I worked in that center the executive director did everything in her power to get rid of me. Finally about two years later, the board members of the center voted to fire me simply because they got tired of listening to the executive director complain about me. Christopher, you write very well! My mother was an MET in the early ass's. N fact, she became the first paid women paramedic in Prince William County Virginia, a suburb of Washington DC.Then she worked as a paid paramedic in the District of Columbia, where she was retired because she broke her back on the job. Remember how much she loved her job, helping people, it hurt her to have to stop working. Good luck with your training! Also, commend your love of children, too bad there are not more people like you having so much interest in wanting to nurture our children. What an encouragement you are. Alt sounds like those people who brought you done, lost a good thing! Joana Wilkins Email Author I grew up taught to be respectful, not to lie, or steal.Like many of you this is how we were taught by our parents or by the person(s) who was in our lives as we grew up. This is our ethical egoism, what we ought to do, how we ought to act (Mackinac, 201 3, p. 25). I grew up also looking up to my Mom. She went back to school as an adult with kids. She became a nurse, someone w ho helps another person during an illness/sickness. She always put others a head of her. I admired this and want to be this. As a nurse I do put others in front of me. I love to help and heal others. I work in emergency medicine for his reason. The front line of the hospital.I love to get the sickest people in and to be able to stabilize them and get them to the floor feeling better and on the right road to healing. As a Catholic, I do believe in Karma. What goes around, comes around. So with that being said, would not use the ring. I don't think could knowing this. I would love to be able to be debt free, know what others know, but what is all that worth? Is it worth having the knowledge you did wrong? You may think it is k because you can get away with it, but it is not. To steal, lie to get what you want is never k. I know there are people UT there that do this but do they have the respect they deserve?I don't think so. The question regarding can you use the ring for good? I don ‘t think that you can use it as a â€Å"Robin Hood† type story. You are still stealing and possibly lying to get things for others. â€Å"If you could imagine any one obtaining this power of becoming invisible, and never doing any wrong or touching what was another's, he would be thought by the lookers-on to be a most wretched idiot, although they would praise him to one another's faces, and keep up appearances with one another from a fear that they too might suffer injustice† (Plato, n. ). Reference Mackinac, B. 2013). Ethics: Theory and contemporary issues (2nd deed Boston, MA: Coinage Learning. Plato. (n. D. ). The republic. Retrieved January 20, 2015 from: HTTPS://class. Walden. Du/backwards/institution/ USES C/artifacts/ USES _Phil_2001 Bottom of Form Gleeson English Email Author RE: Discussion – Week 2 – Thread 1 In the article, â€Å"The Ring of Edges† (Plato. The republic, 2012), it presented the idea of using a magical ring to become invisible. If I were given something like this to do something without being caught I would honestly say I would not steal or do anything mean or crazy.In fact I probably would be that person to do nice things without anyone knowing. I am no one who likes to be in the spot light and like people to know what I have I done. I believe my rewards come from someone much higher and that's the reward I want not someone knowing that something was done for them so they can keep talking about it. There are many times in life where I may have had a situation to do something bad or not get caught doing it but I didn't choose those paths, they would lead to nothing but darkness.There are many celebrities who have done crazy things and must have thought they would get away with it or even et wrote off just because they were a celebrity but they were caught and brought to justice like anyone else. Dear Kimberly and ALL: Care Ethics and gender differences in ethical perspectives Kimberly: This is a powerful personal testimony of spiritual growth. It reminded me of an enthralling book by V. Hog, Less Miserable. Perhaps you read it or watched the Hollywood musical with the same title. It was released in 2012.Its heroic and noble protagonist, Jean Vallejo, became a prisoner after stealing a loaf of bread to help his family. This act cost him not only the loss of reputation, but also moral and physical sufferings. On one occasion, he stole again from a priest who gave him shelter. The priest, knowing the real cause of his crime, testified on Jean Baleen's behalf. This act of kindness became a turning point in Jean Baleen's story, leading him on the path of a noble life. Do you think that the female and male ethical perspectives on â€Å"The Ring of Edges† will be similar?Would Care Ethics, on the contrary, advocate their significant differences? Hi Dry. Workman, Funny you asked this question. I did a little survey on Tuesday of men and women, from church and my neighbors. I told them of the story of The Ring of Edges then I asked if they assessed the ring would they steal money, and if they did, what would they do with it. There was a total of ten people, six women and four men. Firstly, three of the six women agreed that they would not take the ring to steal, but would take it and do good deeds similar to helping others in need, without anyone knowing.Suitably, these women showed characteristics of care. Similarly, one woman said she would have no problem stealing because no one would know, and her family could use the money. Aptly, this dilemma shows her caring morals. Also, two of the women whom I talked to at Church aid if they acquired the ring, they would destroy it because they ought to not let the ring tempt them to steal because it is wrong. Showing, they had deontological morals as the Bible tells them stealing is bad. Now for the men.One out of the four men said they would not do it for the same reason as the three women. Then, two said t hey would take the ring and steal as much as they could for themselves, and use it live it up with their friends. They pretty much said to hell with everyone else, as they would not know, selfishly showing signs of self-egoism. Next, One man said he would use the money to aka care of his ailing mother, and then take care of others, such as the Church and other family members. This premise shows his caring morals.So to answer your first question, I am predicting yes they could have comparable perceptions, depending on that person's particular reasoning or aspects of human character, rather than assumed male or female qualities. (Mackinac, 2012). To answer your second question, if the norms were the same as say 50 years or more ago would say that yes Care Ethics would show significant differences between male and female. Appropriately, it is said that elatedness is the framework that forms female decisions. Mainly due to the fact they were nurtured and sheltered closely by their mothe r.

Chemical Imbalance and Depression

However, chemical imbalance doesn’t lead to every kind of depression seen in the lives of many people. Admin,2012) Approximately five percent of the United States’ population experiences a depressive episode that requires psychopharmacological treatment; in any one year, ten to twelve million Americans are affected by depression, with the condition twice as common in females than in males. (Ho, 2002) We all have chemical signals that are called neurotransmitters and they come in a variety of forms like Serotonin, Dopamine, and Norepinephrine. All three of these neurotransmitters play a very important role in maintaining normal mood, motivation and concentration. What is Serotonin? Serotonin acts as a neurotransmitter, a type of chemical that helps relay signals from one area of the brain to another. (Bouchez, 2007) In depressed brains, the Serotonin signal had been somehow weakened because of a chemical imbalance in the neurotransmitters. (Mukherjee, 2012) Low Serotonin levels are often attributed to anxiety, depression, panic attacks, insomnia, obesity, eating disorders, migraines, and alcohol abuse. (Integrative Psychiatry, 2012)Treatment for increasing levels of Serotonin in the brain are medication like Prozac, Zoloft, and Paxil. These medications are known to work by making more serotonin in the brain. (Carver, 2002) If we have too much Serotonin you will have this feeling of bliss and it can also produce a life threatening condition known as Serotonin Syndrome. To date there have been no recorded or documented studies proving that the brain levels of Serotonin or any neurotransmitter are in short supply when depression or any mental illness develops. (Bouchez, 2007) Serotonin can be measured in the blood but they are not sure that blood levels effect the brain’s level of Serotonin. The next neurotransmitter that is part of the brain is Dopamine. What is Dopamine? Dopamine is in the area of the brain that is considered to be the neurotransmitter of focus and attention. Dopamine relays impulses across the microscopic spaces, called synapses, which exist between adjacent nerves, thus allowing the propagation of messages from one nerve to the next. (Christensen, 2011) Low levels of Dopamine make concentration and focus very difficult, this is associated with Attention- Deficit- Hyperactivity- Disorder. Carver, 2002) If patients are found to have low levels of Dopamine, you will be prescribed medication that actually slows down the hyperactive by increasing Dopamine boasting the level into normal range allowing them to focus and pay attention. Researchers say that if a patient is found to have prolonged exposure to Dopamine, patients are more apt to  abuse drugs. Most addictive drugs, such as cocaine and  amphetamines, directly or indirectly raise dopamine level s, and the chemical plays a major role in drug-induced highs. WebMD, 2005) The next neurotransmitter that is part of the brain is Norepinphrine. What is Norepinphrine? Norepinephrine is the neurotransmitter often associated with the flight or fight response to stress. Norepinephrine also functions hormones in the body. Low levels of Norepinephrine are associated with a loss of alertness, poor memory, and depression. (Carver, 2002) It has been found that low levels of norepinephrine are in ADHD and depression patients. If the levels are two high patients may feel fatigue, have muscle cramps and a sense of being on edge. Almost all anxiety disorders involve norepinephrine elevations. (Carver, 2002) Psychiatrists would treat low levels of norepinephrine with newer antidepressants like Effexor and Serzone. Treatment of high levels of norepinephrine the psychologist would prescribe GABA, also known as Gamma-Aminobutyric Acid. Summary and Conclusion As I stated in my debate it is very clear that depression is one of the possible symptoms of chemical imbalance. However, chemical imbalance doesn’t lead to every kind of depression seen in the lives of many people. Admin, 2012) Not all medication has the same dosage. There are many different types of medication that you can have prescribed if your brain is low or has high neurotransmitters such as Serotonin, Dopamine, and Norepinephrine. If you feel like you are depressed go and see a Psychologist, so the correct medication can be prescribed to you. References Admin (2012). Is  depression  caused by chemical imbalance in the brain? Retrieved from http://smartsdepression. com/2012/04/27/is-depression-caused-by-chemical-imbalance-in-the-brain. Bouchez, Colette, (2007). Serotonin: 9 Questions and Answers. Article is a WebMD feature. Retrieved from http://www. webmd. com/depression/features/serotonin. Carver, Joseph MD, (2002). The â€Å"Chemical Imbalance† in mental health problems. Retrieved from http://www. drjoecarver. com/clients/49533/file/chemical%20imbalance. html. Christensen, Stephen, (2011). Depression treatment with dopamine. Retrieved from http://www. livestrong. com/article/362623-depression-treatment-with-dopamine/. Ho, Kathryn, (2002). Serotonin ; Depression. Retrieved from http://serendip. brynmawr. du/bb/neuro/neuro99/web3/ho. html Integrative psychiatry, (2012). Serotonin. Retrieved from http://integrativepsychiatry. net/serotonin. html. Mukherjee, Siddhartha, (2012). Post-Prozac Nation. The Science and History of Treating Depression. Retrieved from http://www. nytimes. com/2012/04/22/magazine/the-science-and-history-of-treating-depression. hmtl. WebMD, (2005). Dopamine  may play new role in  depression. Article is from WebMD news archive. Retrieved from http://www. webmd/depression/news/20050728/dopamine-may-play-new-role-in-depression. . Chemical Imbalance and Depression However, chemical imbalance doesn’t lead to every kind of depression seen in the lives of many people. Admin,2012) Approximately five percent of the United States’ population experiences a depressive episode that requires psychopharmacological treatment; in any one year, ten to twelve million Americans are affected by depression, with the condition twice as common in females than in males. (Ho, 2002) We all have chemical signals that are called neurotransmitters and they come in a variety of forms like Serotonin, Dopamine, and Norepinephrine. All three of these neurotransmitters play a very important role in maintaining normal mood, motivation and concentration. What is Serotonin? Serotonin acts as a neurotransmitter, a type of chemical that helps relay signals from one area of the brain to another. (Bouchez, 2007) In depressed brains, the Serotonin signal had been somehow weakened because of a chemical imbalance in the neurotransmitters. (Mukherjee, 2012) Low Serotonin levels are often attributed to anxiety, depression, panic attacks, insomnia, obesity, eating disorders, migraines, and alcohol abuse. (Integrative Psychiatry, 2012)Treatment for increasing levels of Serotonin in the brain are medication like Prozac, Zoloft, and Paxil. These medications are known to work by making more serotonin in the brain. (Carver, 2002) If we have too much Serotonin you will have this feeling of bliss and it can also produce a life threatening condition known as Serotonin Syndrome. To date there have been no recorded or documented studies proving that the brain levels of Serotonin or any neurotransmitter are in short supply when depression or any mental illness develops. (Bouchez, 2007) Serotonin can be measured in the blood but they are not sure that blood levels effect the brain’s level of Serotonin. The next neurotransmitter that is part of the brain is Dopamine. What is Dopamine? Dopamine is in the area of the brain that is considered to be the neurotransmitter of focus and attention. Dopamine relays impulses across the microscopic spaces, called synapses, which exist between adjacent nerves, thus allowing the propagation of messages from one nerve to the next. (Christensen, 2011) Low levels of Dopamine make concentration and focus very difficult, this is associated with Attention- Deficit- Hyperactivity- Disorder. Carver, 2002) If patients are found to have low levels of Dopamine, you will be prescribed medication that actually slows down the hyperactive by increasing Dopamine boasting the level into normal range allowing them to focus and pay attention. Researchers say that if a patient is found to have prolonged exposure to Dopamine, patients are more apt to  abuse drugs. Most addictive drugs, such as cocaine and  amphetamines, directly or indirectly raise dopamine level s, and the chemical plays a major role in drug-induced highs. WebMD, 2005) The next neurotransmitter that is part of the brain is Norepinphrine. What is Norepinphrine? Norepinephrine is the neurotransmitter often associated with the flight or fight response to stress. Norepinephrine also functions hormones in the body. Low levels of Norepinephrine are associated with a loss of alertness, poor memory, and depression. (Carver, 2002) It has been found that low levels of norepinephrine are in ADHD and depression patients. If the levels are two high patients may feel fatigue, have muscle cramps and a sense of being on edge. Almost all anxiety disorders involve norepinephrine elevations. (Carver, 2002) Psychiatrists would treat low levels of norepinephrine with newer antidepressants like Effexor and Serzone. Treatment of high levels of norepinephrine the psychologist would prescribe GABA, also known as Gamma-Aminobutyric Acid. Summary and Conclusion As I stated in my debate it is very clear that depression is one of the possible symptoms of chemical imbalance. However, chemical imbalance doesn’t lead to every kind of depression seen in the lives of many people. Admin, 2012) Not all medication has the same dosage. There are many different types of medication that you can have prescribed if your brain is low or has high neurotransmitters such as Serotonin, Dopamine, and Norepinephrine. If you feel like you are depressed go and see a Psychologist, so the correct medication can be prescribed to you. References Admin (2012). Is  depression  caused by chemical imbalance in the brain? Retrieved from http://smartsdepression. com/2012/04/27/is-depression-caused-by-chemical-imbalance-in-the-brain. Bouchez, Colette, (2007). Serotonin: 9 Questions and Answers. Article is a WebMD feature. Retrieved from http://www. webmd. com/depression/features/serotonin. Carver, Joseph MD, (2002). The â€Å"Chemical Imbalance† in mental health problems. Retrieved from http://www. drjoecarver. com/clients/49533/file/chemical%20imbalance. html. Christensen, Stephen, (2011). Depression treatment with dopamine. Retrieved from http://www. livestrong. com/article/362623-depression-treatment-with-dopamine/. Ho, Kathryn, (2002). Serotonin ; Depression. Retrieved from http://serendip. brynmawr. du/bb/neuro/neuro99/web3/ho. html Integrative psychiatry, (2012). Serotonin. Retrieved from http://integrativepsychiatry. net/serotonin. html. Mukherjee, Siddhartha, (2012). Post-Prozac Nation. The Science and History of Treating Depression. Retrieved from http://www. nytimes. com/2012/04/22/magazine/the-science-and-history-of-treating-depression. hmtl. WebMD, (2005). Dopamine  may play new role in  depression. Article is from WebMD news archive. Retrieved from http://www. webmd/depression/news/20050728/dopamine-may-play-new-role-in-depression. .

MIH514 - Cross-Cultural Perspectives - Mod 2 Case Assignment Essay

MIH514 - Cross-Cultural Perspectives - Mod 2 Case Assignment - Essay Example In March 2003 the manager of Dunken Donuts in Yonkers, New York posted a sign inviting customers to complain if they heard employees seeking other than English behind the counter. 1 day later he removed his sign because the complaints were that he was being discriminative. The interesting thing about the case is that the manager spoke Spanish as his first language but always spoke English at work. He felt that there were good reasons to speak English only at work and those reasons related to bonding of employees in a team atmosphere. He feels that when a language other than English is spoken, it causes poor attitudes and people do not get along as well (Rodriquez, 2005). On the other hand, in another case, the manager of an insurance company was consistently angry about Tony who liked to speak Cantonese to his Chinese co-workers. The manager believes that employees should only speak English while on the job. Eventually the company did put together an English speaking only rule and Tony left the company. Tony felt that the English only rule violated antidiscrimination laws. Certainly by leaving the company, the company has lost the diversity of information that Tony may have had (Thornton, 2004). However, the Supreme Court declared that employers could, in fact, enforce English only rules in the workplace. Many people find this a boon for working conditions but it is difficult to see it one way. While many think it is positive for the work place, there are just as many that believe that having language diversity is as important as cultural diversity, knowledge diversity and more. For example when Tony lost his job, he got a job recruiting Cantonese speaking Engineers and Scientist (Thornton, 2004). Interestingly enough, though the Supreme Court supported the use of English only rules, Title VII of the Civil Rights Act states that it is discriminatory unless there is a business necessity. As there is confusion in the law, so there is also confusion

Compare how you topic was discussed by Benton Banani (The Mishomis Essay

Compare how you topic was discussed by Benton Banani (The Mishomis Book) - Essay Example I will analytically and reflectively look at the following works; the Mishmi’s book by Benton Bandai, lectures and class presentations by Rainey Gay wish, seeing the world with aboriginal eyes by Brian Rice and god is red by Vine Deloria Jr. this books have explained the native life of the Indians and its influence to their culture and religion. To begin with, in the book god is red; a native view of religion the author has explored the origin, history and doctrines of the Indian tribal culture. He does this by comparing and contrasting this culture to others. He compares the Indian culture and the Christian traditions. He finds the Christian traditions to be absurd and groundless and points out the superiority of the Indian culture (Kramer, 2000). The concept of creation and deity is one subject tackled and the author finds nothing in common between the two cultures. Another subject raised death and religion. This is where Deloria finds little sense on the Christian side. Deloria tend to wonder why Christians fear death despite the blissful afterlife promised to them. On the other hand the Indians don’t fear death because they believe nothing ever dies and death is just but a transition. In this case he tries to demonstrate the superiority of the Indian culture to that of the Christians. Overall the book is just abo ut the Indian tribal religions including its origin and contemporary use. It is also advocating for revival of time honored traditions. On the other hand in the book seeing the world with aboriginal eyes, the author explores the four directional perspectives on non-human and human cultures. The four complex dimensions that make up existence or totality include; seeing path, ways of relating, coming to knowing and ways of doing. Seeing the path encompasses beliefs and values evolving from the spirit world. Ways of relating entails the relationships between the

Adopting a Healthy Lifestyle Essay Example | Topics and Well Written Essays - 1250 words

Adopting a Healthy Lifestyle - Essay Example The healthy lifestyle includes good feeding practices by eating a balanced diet, avoiding junk food†¦ doing regular exercise†¦Ã¢â‚¬  (Landow, 76) Thus, adopting a healthy lifestyle is important to resist different kinds of health problems and it is only possible if we eat a balanced diet, exercise and avoid stress. A balanced diet is essential for adopting a healthy lifestyle. Everyone has certain food preferences and perhaps this is one of the reasons why our diets are mostly comprised of a certain type of food. We tend to omit a lot of healthy foods just because we do not like their taste. For instance, people who like meat-based dishes are prone to consume lesser amounts of fresh foods like vegetables and fruits. Similarly, there are a lot of people who do not like dairy products. These are typical examples of imbalanced diets. Our meals should ideally comprise of healthy amounts of proteins, carbohydrates, minerals, vitamins, good fats and water. Thus it is important to explore new tastes and foods in order to include all the essential components of a balanced diet. Fast food like deep fried chicken or fish or potatoes, are richer in calories but low in nutritional value. We need to adapt our bodies slowly to a healthy lifestyle because it is not easy to curb our cravings for our favorite fast food. Alternately, we can also make some healthy changes to the ways our food is normally cooked. Our recipes can be made healthier if we reduce the number of fats and sugar in our everyday meals. Opting to grill or stir fry our meat and vegetables can greatly reduce our caloric intake and retain their nutrition. Eating fresh food is healthier than eating preserved, canned or processed food. This is because preserved food contains certain additives that may be unhealthy. Moreover, preserved foods are high in sugar or salt, which is also not healthy. It is indeed tempting to buy a can of peeled and diced fruits or vegetables rather than purchasing fresh fruit and vegetables and going through the trouble of washing and  peeling them.  

Add introduction and conclusion Essay Example | Topics and Well Written Essays - 250 words

Add introduction and conclusion - Essay Example The business world has embraced Microsoft as a boon in the business word especially the effectiveness of Microsoft excel and Microsoft word, which has made business operations easier, manageable, and accurate. Microsoft has contributed to the business world and shaped the face of the modern business primarily through its major creation called Windows and such products as Word and Excel, and it also shaped the Internet and internet-related practices as people know them now. Since the creation of Windows 1.0, Microsoft has dominated the lives of people not only in daily life but also in business life. Nowadays, Windows is on ninety percent of the worlds desktops including those in offices. The creation of Windows granted people, including business people, easier and faster access to the Internet. True to what Bill Gates posits, the Internet makes the world smaller (Sparacio, 2010). Just as personal relationships are all about connections and connectedness, establishment of business relations is through connecting to individuals, other businesses, and economy in general. These connections go a mile in maintaining the thriving of the business. Thus, staying connected has its business value. I nternet is responsible for the Modern and the most advanced mode of connecting. Regardless of location, small, medium-sized and large, corporate businesses connect to one another by means of the Internet, which effectively and efficiently substitutes phone calls and faxes and often eliminates a necessity to pay visits in person. The global net allows businesspersons to organize international meetings in a form of web conferences, discuss business matters in chats, or study the companies’ profiles on networks like LinkedIn, Facebook, etc. Gate sees the Internet as the center of attention for businesses around the globe. In the years ahead, the Internet will have an even more profound effect on the way we work, live, and learn† (Sparacio,

The Co-operative Group (Food,Funeralcare,Banking group, Essay

The Co-operative Group (Food,Funeralcare,Banking group, Pharmacy,Travel) - Essay Example Marketers have started to make different market segments for ensuring an easy access to their target customers. It ensures proper delivering of the products as demanded by the target customers (Wedel & et. al., 2000). Source: (Gelb Consulting Group, n.d.) In relation to the study of market segmentation, The Co-operative Group Ltd has been chosen to demonstrate the features, failures and overcoming of the failures in different market segmentation in terms of this company. The Co-operative Group Ltd is a consumer cooperative based company headquartered in the United Kingdom with having its diverse retain chains including business relating to food, funeral care, banking group, pharmacy and travel. There are many cooperative businesses in the world. Among them The Co-operative Group is one of the largest. It is the biggest mutual business of the United Kingdom. It has been operating with more than 4800 retail outlets and it also employs above 100,000 individuals in its chain organisation . Its annual turnover in over 13billion Pounds a year. It is a kind of consumer cooperative (Co-operative Group Limited, n.d.). ... The reason behind this is that marketing strategies made for a group completely differ by its accessibility to another group. Target markets are actually quantifiable through factors related to their income, age bracket and population. Characteristics should be recognisable in a well defined manner and in measurable format. Substantial indicates that the segment should be large enough to stand as a group and also large enough to become profitable (Gelb Consulting Group, n.d.). 2.0 Features of Segmentation Market segmentation plays a very crucial role for formulating marketing strategy of a majority of successful organisations. Contextually, all markets embrace a different kind of groups of people with different needs along with preferences (Lamb & et. al., 2008). It helps the marketer to define the marketing objectives more accurately. In addition to this, better allocation of resources also should be there. On the other side, performance of the market can be evaluated more preciousl y when the marketers have the precise objectives for the specific segment of markets. Each and every firm cannot serve its potential customers in the same way as it does not have abundant resources (Blyth & Zimmerman, 2005). 2.1 Defining the Target Market Market is a very complex phenomenon from the viewpoint of a company. It constitutes different sets of consumers, leads to different tastes and demands for different products. Thus, from a company perspective, it is quite tough to position products to a specific market as the demand for that particular is distinct with reference to a varied set of consumers. Market segmentation techniques help an organisation to differentiate a market into different target

Hierarchy of Ethics Essay Example | Topics and Well Written Essays - 250 words

Hierarchy of Ethics - Essay Example ode of conduct which means to educate the employees in way so that they understand the values and principles and thus encouraging ethical behavior in the organization. Third is the obedience to authority which includes following the assigned roles and responsibilities and engaging in reflective practices. The last and main element is to avoid conflict of interest which requires that private interests must not influence the public duties. However, it is not necessary that such ethical elements are followed properly. They often result in conflicts among the employees. As an example, the PTCL (Pakistan Telecommunication Limited) faced various ethical issues due to its complex hierarchy. Due to centralization of top management there was low correspondence between higher and lower staff members. The HR department made biased decisions while hiring new employees. In order to resolve it, the management designed new â€Å"Statement of Ethics† which included bringing healthy and friendly relationship with employees by making PTCL hierarchy totally centralized. Moreover, they introduced the culture of indiscrimination and fair practices in all matters (Iqbal, 2012). I agree with this resolution since practicing such ethical values will provide better work environment to the employees. This will develop confidence in the lower staff and thus they will no more hesitate to express their ideas, interest and knowledge with others and hence will result in progress in all domains. Iqbal, T. (2012, Jan 17). PTCL management issues revised statements of ethics and personal information form. Retrieved October 26, 2012, from

Conceptual Definition of Alcoholism Assignment Example | Topics and Well Written Essays - 250 words

Conceptual Definition of Alcoholism - Assignment Example Categorizing indicators like family income, family size, values orientation, peer interactions and alcohol dependency (which are indicators of social, cultural and economic dimensions) may have measurements using "scale" and cab be interpreted as "very high", "high", "average", "low", and "very low". The aim of a good measurement is to avoid error component as much as possible, and this can be achieved by establishing validity and reliability measures. Validity is the measure of accuracy; to measure what really is to be measured. The content, criterion, or construct validity are the types of validity. Validity can be established by the use of standardized or quality assured instruments of data. Finally, reliability measures the extent to which a measure is error free (Dipboye, Smith, & Howell, 1994). Pilot testing of instruments and reliability testing of data collected are some ways to ensure reliability.

Integer Programming Problem Formulation Essay Example for Free

Integer Programming Problem Formulation Essay This approach is advantageous compared to SVMs with Gaussian kernels in that it provides a natural construction of kernel matrices and it directly minimizes the number of basis functions. Traditional approaches for data classi? cation , that are based on partitioning the data sets into two groups, perform poorly for multi-class data classi? ca- tion problems. The proposed approach is based on the use of hyper-boxes for de? ning boundaries of the classes that include all or some of the points in that set. A mixed-integer programming model is developed  ¤Computer Scientist, Defence RD Org. , Min of Defence, Delhi-110054. email:[emailprotected] drdo. in, dhamija. [emailprotected] com, a k [emailprotected] com. Home- page:www. geocities. com/a k dhamija/ for representing existence of hyper-boxes and their boundaries. In addition, the relationships among the discrete decisions in the model are represented using propositional logic and then converted to their equivalent integer constraints using Boolean algebra. Image Contrast Enhancement and Image Recon- struction are being used for extracting knowledge from satellite images of the battle? ld or other terrains. This method has already been described in LP problem formulation in I semester assignment. Keywords: Integer linear Programming ,Pattern Classi? cation ,Multi Class data classi? cation , Image Reconstruction ,radial basis function (RBF) classi? ers , sigmoid function , SVM , Kernel and propositional logic 1 Pattern Classification Via Integer linear Programming Given the space in which objects to be classi? ed are represented, a classi? er partitions the space into dis- joint regions and associates them with di ®erent classes. If the underlying distribution is known, an optimal artition of the space can be obtained according to the Bayes decision rule. In practice, however, the underlying distribution is rarely known, and a learning algorithm has to generate a partition that is close to the optimal partition from the training data. The RCE network (1) is a learning algorithm that constructs a set of regions, e. g. , spheres, to represent each pattern class. It is easy to see that, with only a few spheres, there is a great chance that the training error will be high. With an excessively large number of spheres, however, the training error can be reduced, but at the expense of over? ting the data and degrading the performance on future data. Similar problems also exist in the radial basis function (RBF) networks and multi-layer sigmoid function networks. Therefore, a good learning algorithm has to strike a delicate balance between the training error and the complexity of the model. Existing Methods Used Various existing methods like Simulated Annealing , Neural Networks , Genetic algorithms and other classi- ?cation methods of supervised as well as unsupervised learning are being used. 1. 2 Proposed Method : ILP Problem Formulation Given a set of training examples, the minimum sphere overing approach seeks to construct a minimum num- ber of spheres (3) to cover the training examples cor- rectly. Let us denote the set of training examples by D = f(x1; y1); :::; (xn; yn)g where xi 2 Rd and yi 2 f? 1; 1g: For notational simplicity, we only consider the binary classi? cation problem. The task is to ? nd a set of class-speci? c spheres S = S1; :::; Sm such that xi 2 [ y(Sj)=yi Sj and xi =2 [ y(Sj )6=yi Sj ; 8i = 1; :::; n (1) where each sphere Si is characterized by its center c(Si), its radius r(Si) and its class y(Si). An exam- ple xi is covered by a sphere Sj , i. e. , xi 2 Sj , if d(xi; c(Sj))  · r(Sj ). A set of spheres S that satis? es the conditions in Eqn. (1) is called a consistent sphere cover of the data D. A sphere cover is minimal if there exists no other consis- tent sphere cover with a smaller number of spheres. We restrict ourselves to constructing a consistent sphere cover with spheres that are centered on training ex- amples, although in general spheres do not have to be centered on the training examples. In order to mini- mize the number of spheres in the sphere cover S, each sphere in S should cover as many training examples as possible without covering a training example belonging to a di ®erent class.

Technology and Social Interaction Essay Example for Free

Technology and Social Interaction Essay Throughout the years technology has gotten more and more advanced. The better the technology the easier it is for people to stay connected with each other. There are so many ways to contact a person now. You can call/text, email, or even video chat. Social Interaction is getting much better in today’s world of technology. In the past 15 years, the Internet has transitioned from a medium that’s interacted with strictly though desktop computers in homes, offices and computer labs to one that a growing number of people take with them everywhere they go. Whether via laptops, ever-evolving mobile phone devices or through Internet-connected workstations in the office and at home, many are online all the time. (Margolis) The cell phone has really improved over the past few decades. It used to look like a giant brick, but now they seem to be getting smaller and smaller. Cell Phones can basically do anything such as call people, text message them, or even go on the Internet. It is very easy to get into contact with people these days because almost everyone has a cell phone. The Pew Research Center found that half of American teenagers — defined in the study as ages 12 through 17 — send 50 or more text messages a day and that one third send more than 100 a day (STOUT) They even have games on cell phones that people play against other people around the world. Computers have also improved drastically over the decades. Almost everyone has a computer or access to one, which means they most likely have an email account. Emails and instant messages are one of the best ways to stay connected with others. Peer networking sites and instant messaging brings people geographically removed from one another into each other’s lives more casually, making it a daily interactive stream (Margolis). Facebook is one of the most popular social networks on the Internet and keeps everyone in touch with everyone they know who are on that site. Social networking also allows people to share their daily lives and thoughts with one another through outbound messages and walls that signal all of their connections. Although some use social networking sites for limited communication, others spend large periods of their day communicating with contacts through computer and mobile social networking interfaces (Feigenbaum). Technology these days had really helped us have a social life without even being with them in person. Technology has led people to write more and talk less. The ubiquitous and cheap nature of email has made it the backbone of business communication. Emails have the advantage of being able to transmit information instantly to numerous recipients. With the increasing use of email-enabled phones and devices, people no longer have to be at their desks to communicate (Feigenbaum). People no longer have to wait for a letter to come in the mail, email is instantaneously. A great way to connect with people through technology theses days is video chatting, where you can talk to someone face to face over the computer or even cell phone. It is basically a phone call, but you get to actually see the person you are talking to. Video chatting is getting much more popular these days Facebook even added it to their site so everyone can do it. Also there is a website called chatroulette which is a site just for video chatting random people from across the world. With the proliferation of built-in cameras and microphones on computers and mobile devices, broadband connections and program refinements, an average of 300 million minutes of Skype video calls made daily globally, an increase of about 900 percent from 2007, according to data provided by the company. Many more calls are made using other popular software programs, like FaceTime and Google chat. (SCELFO) I believe living in this day and age is very easy to have a social life than it was years back when technology was less advanced. There are so many opportunities now to get into contact with someone. Basically everyone has a cell phone, computer, email account, and a way to video chat. It is so crazy how technology has improved and there will be much more in the future ahead.

Analyse and discuss the marketing strategy used by Starbucks

Analyse and discuss the marketing strategy used by Starbucks Marketing is an essential part of a business strategy that can affect people view about a brand and this essay will duly demonstrate the effectiveness of Starbucks marketing strategy, particularly sensory marketing in attracting new young customers. There are numerous marketing techniques in todays business, different companies use different strategies, in order to sell its products to customers. One of the marketing techniques that became an object of discussion in a few companies is sensory marketing. It is important that companies understand sensory marketing for their business and how it will influence their marketing strategies in attracting new customers. Starbucks is a famous coffee company that has been implementing sensory marketing in their strategies for a few years. This essay will begin by, firstly, describing five senses included in sensory marketing and their relations to customer perception. Secondly, case studies in two Starbucks special outlets in creating comfortab le ambience will be introduced. Thirdly, we will discuss the importance of customer service, which can create customers experience through their senses. Fourthly, Starbucks online marketing strategy that matches with the evolution of todays technology. Lastly, we will analyse Starbucks sensory marketing strategy with its effectiveness to attracting new young customers. At the beginning we have to understand sensory marketing, and why it is necessary and how it influences customer perception of a product. Sensory marketing is a technique using five human senses to promote products, which has to be unique, authentic, and people can easily remember your brand (Bhargava, 2008, 208). Five senses which humans have are sight, sound, taste, smell, and touch; these senses can be used for persuading customers to interest its products. The sense of sight is the most seductive senses that humans have and human logic can be persuaded by this sense, therefore it is most widely used by companies in their marketing strategy. The other senses that not less important are taste and smell. These two senses are closely connected, which are very important in food and beverages business, because these senses enable the brain in creating memorable sensation in human minds. The sense of smell can turn-off other senses if customers have bad experience in smell. The last two senses that companies might consider are sense of sound and touch, which can help companies to give more experiences for customer about a product.Therefore, companies can utilise senses for their strategy to maintain customers as well as attracting new customers. One of the key points of Starbucks sensory marketing strategy is the appearance of their outlets that can maintain their customers to have a good perception about the brand as well as attract new customers. Starbucks marketing strategy, most of the time, concern customer experience, which involves customer senses through personal value and meaningful connection (Michelli, 2007, 11). The sound of the barista, who is a coffee preparer, working with the coffee machine and the smell of brewed coffee aroma are memorable moments related to our senses and naturally stored in customers memory. This ambience setting made their customers always visit the outlet and create Starbucks outlet to be the third place between work and home (Michelli, 2007, 103). The new Starbucks outlet concept in Central London, which opened in November 2009 can be a case study. The new concept is to provide a comfortable place in order to meet customer expectations including a beautiful environment and a new Starbuc ks experience Moreover, until 2006 Starbucks had opened four Starbucks Hear Music Coffeehouse, which are special outlets for its segmented customers (Starbucks, 2006). The main idea is to fulfil customers passion about music, i.e. using the hearing sense to reach customer experience with the Starbucks. Consequently, in every business development, Starbucks always tries to use sensory marketing to be their strategy to attract customers. Furthermore, other important part of the Starbucks sensory marketing strategy is customer services, which led Starbucks to be on the top of customers minds when thinking about places to have coffee, and it is created from customer experience with their senses. When customers enter Starbucks outlets they feel that they have a different experience, everybody feels welcome and regulars are normally recognised by the employees. Moreover, some of Starbucks employees try to remember their names, their jobs, and their favourite drinks (Michelli, 2007, 23). This situation made customers feel that they have a special relationship more than just fulfil their needs to buy a coffee. Starbucks have a service motto named make it on your own. This service allows customers to create their own coffee in order to meet their expectation in taste. In food and beverages business, taste and smell are two important parts to be required because different customers have different expectations in their taste and smell. Starbucks carefully considers, understands and delivers this to its customers with customisation in their drinks and provides various sizes of cups. Starbucks has put these strategies into primary strategy by using human senses to meet their needs and expectations. In recent years, technology has become more necessary and Starbucks follows these needs by providing resources, which can create more experience with their customers through sense of touch, sight, and sound.. Nowadays, we can see people using their smart phones, laptops, iPods, and many other smart devices that connect to the Internet during the day on a regular basis., Since first of July this year, Starbucks in America started to provide free Wi-Fi connection for its customers and launched Starbucks Digital Network content, that give enables its customers to access the premium partners such as iTunes, The New York Times, Patch, USA today, The Wall Street Journal, Yahoo!, and Zagat Meanwhile, the growth of social media such as Facebook, Twitter, and even Foursquare, forced Starbucks to be a part of these communications evolution in using technologies. Moreover, Starbucks has its own website called My Starbucks Idea, which allows their customers to give their idea, opinion about some ones idea, and join the discussion. These online marketing strategies are still related with their sensory marketing strategy that put together the sense of touch, sight, and sound, in order to meet young customers needs, who might only choose Starbucks to browse the internet, listen to music, or to go on facebook and twitter. Starbucks sensory marketing strategy has succeeded in maintaining its customers as well as attracting new ones, particularly young generations, and matched with the spirit of company innovation to inspire and support young people. The Starbucks website (2010) states that their goal is to engage 50,000 young people, who will in turn innovate, take action, and inspire 100,000 individuals in their communities by 2015; this means that Starbucks combines their strategy with social responsibility, which will be considered as a respectable company amongst the young people. On The Next Web website Noff (2010) discovered that Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. You could say that they are doing something right on the web, this fact shows that Starbucks has many loyal customers and most of them are the Internet users, especially young people. Starbucks also runs loyalty programs to attract young customers. Therefore, Starbucks sensory marketing strategy is considered as an effective strategy that has strong relationship with senses to attract new customers, particularly young customers with their spirit and innovative characteristics. In conclusion, this essay has demonstrated the effectiveness of Starbucks sensory marketing strategy to attract new young customers by analysing and discussing its relation the five human senses. Starbucks uses the five senses to make memorable experiences for its customers, particularly through their online marketing strategy, which satisfies young customers needs in adapting technology. Todays technology, such as social media and music content which are mainly used by young people, delivers new experience for customers. In fact, we can see this achievement from the number of fans on their Facebook and followers on Twitter. Starbucks has created emotional connection with its customers, uniqueness in make it on your own coffee, and attentive to details in every aspect of the outlet ambience. In comparison to other companies, Starbucks advertising and promotions expense is relatively small, they have always focused their budget on connecting the customers experience with the five huma n senses. The key point of their success in using sensory marketing is applying it consistently for a long period with passion throughout their everyday services. Customer experience is an intangible asset and very valuable, which made the Starbucks brand become a top operator in the coffee business.

Analysis of Blakes London :: Blakes London Essays

Analysis of Blake's London In the formal approach method to critical analysis, it is essential to read William Blake's "London" mechanically. Blake uses his rhetorical skills of alliteration, imagery, and word choice to create his poem, but more importantly to express the emotional significance that is implied. William Blake's poem, "London", is obviously a sorrowful poem. In the first two stanzas, Blake utilizes alliteration and word choice to set the mournful atmosphere. Blake introduces his reader to the narrator as he "wanders" through the "chartered" society. A society in which every person he sees has "marks of weakness, marks of woe." Blake repeatedly uses the word "every" and "cry" in the second stanza to symbolize the depression that hovers over the entire society. The "mind-forged manacles" the narrator hears suggests that he is not mentally stable. In the third stanza, Blake utilizes imagery of destruction and religion. This imagery is a paradox, which implies some religious destruction like the apocalypse. The "chimney-sweeper's cry" symbolizes the society trying to clean the ashes that causes their state of depression. Blake uses the religious imagery of the "black'ning church" to represent the loss of innocence, and the society's abandonment of religion. The use of the soldiers creates an imagery of war. The "hapless soldier's sigh" symbolize how men are drafted into war and have no choice but to serve their country. As these soldiers unwilling march to the beat of the country's forceful drum, they know their lives will be taken, as their "sigh runs in blood down palace walls." Blake uses this sense of destruction to explain how people are forced to repair the "weakness" and "woe" of their society. The fourth stanza of "London" unravels the complex meaning of the poem. The "youthful harlot's curse" symbolizes how the youth's sinful deeds will effect the next generation. Their "curse" causes the "newborn infant's tear" which exemplifies how the new generation will have to correct the mistakes of the previous generation.

Shakespeare :: essays research papers

SCENE II. Paris. The KING's palace. Flourish of cornets. Enter the KING of France, with letters, and divers Attendants KING The Florentines and Senoys are by the ears; Have fought with equal fortune and continue A braving war. First Lord So 'tis reported, sir. KING Nay, 'tis most credible; we here received it A certainty, vouch'd from our cousin Austria, With caution that the Florentine will move us For speedy aid; wherein our dearest friend Prejudicates the business and would seem To have us make denial. First Lord His love and wisdom, Approved so to your majesty, may plead For amplest credence. KING He hath arm'd our answer, And Florence is denied before he comes: Yet, for our gentlemen that mean to see The Tuscan service, freely have they leave To stand on either part. Second Lord It well may serve A nursery to our gentry, who are sick For breathing and exploit. KING What's he comes here? Enter BERTRAM, LAFEU, and PAROLLES First Lord It is the Count Rousillon, my good lord, Young Bertram. KING Youth, thou bear'st thy father's face; Frank nature, rather curious than in haste, Hath well composed thee. Thy father's moral parts Mayst thou inherit too! Welcome to Paris. BERTRAM My thanks and duty are your majesty's. KING I would I had that corporal soundness now, As when thy father and myself in friendship First tried our soldiership! He did look far Into the service of the time and was Discipled of the bravest: he lasted long; But on us both did haggish age steal on And wore us out of act. It much repairs me To talk of your good father. In his youth He had the wit which I can well observe To-day in our young lords; but they may jest Till their own scorn return to them unnoted Ere they can hide their levity in honour; So like a courtier, contempt nor bitterness Were in his pride or sharpness; if they were, His equal had awaked them, and his honour, Clock to itself, knew the true minute when Exception bid him speak, and at this time His tongue obey'd his hand: who were below him He used as creatures of another place And bow'd his eminent top to their low ranks, Making them proud of his humility, In their poor praise he humbled. Such a man Might be a copy to these younger times; Which, follow'd well, would demonstrate them now But goers backward. BERTRAM His good remembrance, sir, Lies richer in your thoughts than on his tomb; So in approof lives not his epitaph As in your royal speech. KING Would I were with him! He would always say-- Methinks I hear him now; his plausive words He scatter'd not in ears, but grafted them,

Essay --

When asked to evaluate the contribution to marketing made by an influential scholar, I decided to choose Phillip Kotler. Phillip Kotler was born on the 27th of May 1931 in Chicago. He was a character who strived during his educational times as he contains a Masters degree from the University of Chicago as well as a PhD from MIT both in the field of Economics. He is known as not just a famous Marketer but a renown author who has published over 55 books such as â€Å"Principles of Marketingâ€Å" â€Å" A Framework for Marketing Managementâ€Å" and â€Å"Marketing 3.0â€Å". The main reason I chose to study Kotler was that over his lifetime he was widely known for his efforts made to the modern marketing era. Of these acknowledgements made I would like to focus in on what I think are his three main contributes to marketing. Firstly, he was given the title as the â€Å"Father of modern marketing† which was seen in the eyes of the nearly all who study marketing. This title was given to him due to his outstanding knowledge and simplest ways to describe and focus in on the future fundamentals of marketing. Secondly, He one of the worlds’s leading authors on marketing placing 4th as an influential character behind the likes of Bill Gates and Peter Drucker. Finally, Kotler is said to be the founders behind the widely known 4 P’s, he is "the world's foremost expert on the strategic practice of marketing" (by Management Centre Europe). Professor Kotler is the expert marketer who discovered the 4 Ps of Marketing. This discovery is one of the most influentia... ...her one of his books â€Å"Marketing Management† is one his widely used graduate level textbook. Many students studying marketing refer to this book, he developed ideas and concepts in marketing including atmospherics (the store's layout, noise level, temperature, lighting), demarketing (reverse marketing in which a company discourages product demand in areas where they cannot realize a desired profit), megamarketing (type of marketing activity required when it is necessary to manage elements of the firm's external environment), and synchromarketing (activity intended to shift the pattern of demand to that it equates more suitably with the ideal pattern of supply). Kotler believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.

Netflix Case Study Analysis Essay

â€Å"Creativity is thinking up new things. Innovation is doing new things.† — Theodore Levitt The importance of this quote comes alive after reading the first three sentences within this case study. A statement by Reed Hastings, the founder and CEO of Netflix. â€Å"Well let’s separate the market into two phases. One is the phase of DVD, which peaks in five to 10 years and last for 20 to 30 years. Then there is the phase of Internet delivery, which peaks 20 or 30 years from now and lasts for 100 years† (Cengage). From the time Hastings founded Netflix in 1997, with his initial online DVD rental business idea, there has been many factors altering the business strategy of the company within it’s internal and external environment that has allowed Netflix to grow to where it is today. Netflix took of quickly and had already achieved economies of scale in as early as 2000, which coincidently was the same year they shifted their goal from DVD rentals to streaming video. From then, Hastings knew that within time DVD’s would be a thing of the past, and onl ine instant streaming was a thing of the future. He has been creative enough to be able to gain sustainable competitive advantage with other competitors, but more importantly he has been innovative enough to stay competitive with our society’s rapidly changing expectations for technology, which is a large barrier to this industry. Society’s rising demand for instant Internet streaming is causing their demand for DVD’s to decrease. Therefore, it seems as though DVD rentals are starting to fall from its peak and in return instant Internet streaming is starting to climb to the very beginning of its peak. Throughout this report the focus will stay on Netflix’s external environment, internal environment, current strategy, and future recommendations that keep Netflix â€Å"an e-commerce success story in an ever-changing business landscape† thanks to their early start in the subscription DVD rental industry, strong distribution capabilities, and loyal customers (Cengage). When first examining a companyâ €™s Strategic Management Process it is important to evaluate their mission statement in order to recognize who they believe they are as a company as well as their vision on how they want to continue to go forward in the future. Netflix is unique for they do not have an official published mission statement, but  Hastings expressed a clear vision for the future of Netflix at a conference in 2011. These points include: â€Å"becoming the best global entertainment distribution service, licensing entertainment content around the world, creating markets that are accessible to film makers, and helping content creators around the world to find a global audience†. After establishing a good understanding of the company’s mission statement the PESTEL (political, environment, social, technological, economical, legal) model is a general guideline that helps to analyze the general environment of the industry. Political forces seem to be low except for the most recent issue of higher postage prices, which would drastically decrease the DVD rental revenue. Environmental influences on the industry are always present, but they have very little influence on this industry. Social factors are extremely high and compliment the Technological factors which are also very high in this industry. When Netflix first started, they were more focused on DVD rentals and conquered their strategy of providing convenient DVD shipping with more distribution centers and an efficient supply chain, which in return took over many brick and mortar DVD rental stores. However, with the rise of technology and the social pressures of having the latest forms of electronic devices there is an entirely new landscape of Wi-Fi ready entertainment devices that aids in Netflix’s other market, instant Internet streaming. Economic factors are very high, but this industry seems to tackle them with efficiency and ease. Even during the drastic recession in 2009, Netflix’s revenue increased to $305.7 million because of increased customer awareness and other benefits they provide. Lastly, Legal factors are low, for the biggest legal barrier for Netflix is gaining the rights from movie studios to get the first-run content as soon as possible. Once the external environment is generalized a serie s of opportunities and threats are established. â€Å"The key for any player in this marketplace is to win the digital fight† and the key factors in order to do this consist of: being first to market, having the best content, and scaling benefits (Cengage). However, there are technological threats that come with developing these key factors like illegal downloads and Internet hackers. Therefore, Netflix had to stay cautious by carefully watching for signs of hackers. On the other hand, demographic trends of increasing population and expansion into foreign customers like China and India provoke certain opportunities that give  Netflix the ability to create a competitive advantage. With that being said, there are five forces of competition within any industry that determine both competition and profitability. These forces are intertwined with each other and consist of: Rivalry among Competitors, Power of Buyers, Power of Suppliers, Threat of New Entrants, and Threat of Substitutable Products. The Power of Suppliers contains two different groups. Movie studio suppliers are associated with the DVD rental aspect of Netflix’s services and TV stations are associated with the Internet streaming aspect. The Power of Suppliers is fairly low for the DVD rental side of the industry because the suppliers rely mostly on companies such as Netflix to purchase their DVDs even though soon DVDs will be a thing of the past. However, Netflix is able to create deals with the movie studios to buy the DVDs in bulk and therefore achieving economies of scale. This then sets a high barrier for new entrants into this aspect of the industry. However, the suppliers are still able to maintain some power by setting the 28-day policy prohibiting the release of their titles to the public. The suppliers have the most power on the Internet streaming side, which lead to competitive disadvantages. At the moment Netflix, still considers a large chunk of their revenue from DVD rentals therefore suppliers will continue to be reluctant in allowing instant streaming rights without increasing licensing fees. In this situation, the industry is more dependent on the suppliers because they have to fulfill their customer ’s demands. Along with this comes the power of the buyers, which is the most constant force in the industry. Customers are in high demand for video distribution services. However, they are not loyal to the providers, they are only loyal to the content. Therefore customers tend to have a very high degree of power in this industry that is supported with the price sensitive industry and low (if any) switching costs. According to the case â€Å"Netflix may be hard pressed to convince consumers to view content from its service as opposed to one of the other many new choices available now and expected to appear† (Cengage). As for the Substitutional Products force within the industry, Netflix does not have a substantial threat to other forms of visual entertainment. However, there is a significant lack of brand loyalty and the biggest substitution threat is seen when considering alternate content providers that offer similar services of quality and cost. Therefore, Rivalry is high within the industry and since Netflix is a  middleman distributor they have to stay competitive and innovativ e. In order to maintain their advantage they must ensure high streaming quality and easy accessibility along with a fair price. Cost is typically the number one aspect in which industries compete on. Since Netflix consists of two sides to their services they are able to distribute their revenue and use it to achieve economies of scale making the threat of new entrants on the DVD rental side very small since the barriers are so high. Their efficient multitude of growing distribution centers also provide added barriers as well. However, on the other side the threat of new entrants to Internet streaming is very high with very low barriers considering the widely accepted Wi-Fi capable devices with potential streaming updates. It is stated that with disregard to many opposing factors â€Å"The company is clearly focused on streaming, but executives have long maintained that DVDs, while declining, are going to be a part of its business for years to come† (GIGAOM). Considering all of these forces, the largest problem that Netflix faces today is being a victim of their suppliers while demand for instant streaming is increasing rapidly and demand for DVD rentals is slowly but surel y decreasing. This scenario leads the Power of Suppliers to increase, therefore taking a toll on Netflix’s profit. However, since Netflix was able to develop a stable early advantage with their reputation after dominating the DVD rental side they now must figure out how to keep the sustainable competitive advantage on the instant Internet streaming side as well and make up for their diminishing DVD rental revenues. Next, it is crucial to evaluating the Internal Environment of the Industry while analyzing its resources, capabilities, and distinctive competencies in order to see if the industry creates value. Resources such as Financial, Physical, Human Resources, Innovation, Reputational, and Culture all played a role in Netflix and the Industry in general. Netflix was able to be creative and innovative enough to adapt to the changing market thanks to Hastings managerial capabilities and ideas. Therefore, many of their resources proceeded to capabilities and further to core competencies, the primary resource being innovation. Innovation altered the entire supply chain’s primary activities i n order to stay effectively and efficiently competitive, which eventually demolished blockbuster, gave Netflix an upper hand over Redbox, and more recently and finally surpassed HBO’s number of subscribers.  Netflix’s strong perseverance to innovate grew with the instant Internet streaming demand by making their services applicable with up and coming Wi-Fi devices that could essentially bring the movie theater directly to your house. Their business strategy quickly developed to be a low cost streaming service. However, this strategy is getting harder for them to achieve under the same guidelines since their DVD rental revenues are dwindling. In order to stay innovative Netflix has taken into consideration their heavy reliance on the industry’s suppliers and decided to provide its own original content that they would not have to depend on any for except themselves. Netflix has developed its own original series, House of Cards, which was a risk at the time and turned into a creative competitive advantage. Other recommendations would be to give the customers what they want by providing the customers with even more listings under their subscriptions. Netflix’s VP of innovation, Todd Yelling sated that â€Å"if you’re not testing things that fail, you’re not testing aggressively enough† (Yellin). This shows that Netflix does not always play it safe and has hence provoked more current innovation strategies. Netflix must stay innovative in order to keep their competitive edge because at this rate â€Å"Internet TV with replace Linear TV† (The Verge). Because of Hastings leadership, the company’s creative and innovative capabilities have provided maximum benefit in the industry while creating a key core competency which will remain over the years to come. Works Cited Farfan, Barbra. â€Å"NetFlix Movie Rentals Mission Statement – A Vision, A Promise and Nine Values.† About.com Retail Industry. N.p., 2013. Web. 21 Oct. 2013. . Roettgers, Janko. â€Å"The Slow but Inevitable Decline of Netflix’s DVD Business — Tech News and Analysis.† GigaOM. N.p., 21 Oct. 2013. Web. 21 Oct. 2013. . Toor, Amar. â€Å"Netflix Has Likely Overtaken HBO in Paid US Subscribers, Analysts Say.† The Verge. N.p., 21 Oct. 2013. Web. 21 Oct. 2013. . Welch, Chris. â€Å"Netflix Innovation VP Says Bonus Content and Extras May Come to Original Shows.† The Verge. N.p., 17 Oct. 2013. Web. 21 Oct. 2013. .

Health Promotion

Health Promotion Plan for African American Adults at Risk for Coronary Heart Disease Community Nursing: NUR 3634 Abstract Coronary heart disease affects a disproportionate amount of African Americans (CDC, 2010a), yet there are modifiable risk factors that can reduce the risk of this disease. These modifiable risk factors include high blood pressure and high cholesterol.This health promotion plan involves a community-based strategy that targets African Americans by offering primary and secondary prevention measures directly accessible at local community churches in Titusville, FL to decrease the prevalence and incidence of coronary heart disease in the African American community. Health Promotion Plan for African American Adults at Risk for Coronary Heart Disease Part I: Community DiagnosisRisk of complications, including death, of hypertension and hyperlipidemia among African American adults related to poor eating habits, poor primary prevention measures, and poor medication complia nce as evidenced by data that show prevalence of cardiovascular disease among African Americans to be 44. 6 percent for males and 46. 9 percent for females (FDH, 2008), and Healthy People 2010 National Health Objective 12-9, which is to reduce the proportion of adults with high blood pressure (USDHHS, 2000), and National Health Objective 12-14, which is to reduce the proportion of adults with high total blood cholesterol levels (USDHHS, 2000).Part II: Review of Literature What is Coronary Heart Disease and how does blood pressure and cholesterol affect it? According to the CDC (2010b), cardiovascular disease is the leading cause of death for both men and women (34. 3 percent of all deaths), and is estimated to affect over 81 million people in the United States (AHA, 2010). Cardiovascular disease includes several conditions (AHA, 2010): high blood pressure, coronary heart disease, stroke, and heart failure. Coronary heart disease is the most common type of cardiovascular disease and accounts for the majority of these deaths (AHA, 2010).Coronary heart disease, also known as coronary artery disease, refers to a condition in which atherosclerotic plaque collects in the arteries and obstructs the flow of blood to the myocardium (Lewis, Heitkemper, Dirkson, O’Brien, & Bucher, 2007). The plaques consist of deposits of cholesterol and lipids, which progressively decrease the diameter of the blood vessel though which blood flows. The stress of a constantly elevated blood pressure increases the rate of atherosclerotic development (Lewis, Heitkemper, Dirkson, O’Brien, & Bucher, 2007). Coronary heart disease is associated with multiple risk factors, some of which are modifiable (e. . , high cholesterol, high blood pressure, diabetes, smoking, and dietary factors) and other risk factors that are not modifiable (e. g. , age, sex, heredity) (CDC 2010b; Lewis, Heitkemper, Dirkson, O’Brien, & Bucher, 2007). Why is high cholesterol & high blood pressure a p roblem for African American Adults? Data from the CDC (2010a) suggest that although African Americans are less likely to be diagnosed with coronary heart disease, which is due to disparities in health care access and delivery, they are more likely to die from it. In fact, the prevalence of cardiovascular disease among African Americans is 44. percent for males and 46. 9 percent for females (FDH, 2008). Related to this are estimates that African American males and females over the age of 20 are more likely to have hypertension than non-Hispanic whites (CDC, 2010a). Although percentage of African American adults over the age of 20 with high cholesterol is less than non-Hispanic whites, high cholesterol is still a problem for approximately 10 percent of African American females and 13 percent of males (CDC, 2010a). Current Nursing Interventions Primary prevention measures generally consist of patient education, behavioral counseling, and support.Secondary prevention measures involve bl ood pressure screening, blood lipid screening, prescription and reinforcement of medication regimes (Taylor & Wright, 2005), and referrals. Successful and Unsuccessful Interventions Current interventions combined with programs such as the Racial and Ethnic Approaches to Community Health (REACH) 2010, which addresses underserved communities (CDC, 2010c), the BLESS project (Williamson & Kautz, 2009), which promotes health through faith-based activities, and community health advisor programs are interventions that are working (Cornell et al. 2009; Plescia, Herrick, & Chavis, 2008; McKinley et al. , 2009; Williamson & Kautz, 2009). Studies suggest that some interventions alone don’t always achieve the intended outcomes due to disparities in related to access and delivery of health care (Niska & Han, 2009; Ratanawongsa, Fisher, Couper, Van Hoewyk, & Powe, 2010). Part III: Plan Title: Health Promotion Plan for African American Adults at Risk for Coronary Heart Disease in Titusville , FL.Short term goal: Before and after Sunday church services at five, mainly African American churches, volunteer nurses will educate 10 individuals on three causes of high blood pressure and three causes of high cholesterol, and screen those 10 individuals for high blood pressure. Three Measurable, Time Specific Learner Objectives 1. By the end of one, 20-minute teaching session, participants will list three ways to decrease coronary heart disease. 2. By the end of one, 20-minute teaching session, participants will list three health promoting behaviors to reduce high blood pressure. . By the end of one, 20-minute teaching session, participants will list three health promoting behaviors to decrease elevated cholesterol levels. These goals and objectives specifically target African Americans living in Titusville. Short, concise educational sessions will precede and follow church services at five predominantly African American churches in Titusville the first Sunday of each month for a year. A booth, consisting of information in the form of posters and pamphlets for participants to take home, will be set up.The booth will be staffed by two nurse volunteers, who will provide basic information to participants, as well as assess participant’s blood pressures. The objectives will be measured and evaluated orally through question and answer sessions at the end a 20-minute session. These objectives are reasonable and feasible because the time frame suggested is enough to engage the participant without overwhelming them with too much information, yet nurses will be available for questions once a month (for a year) should the need arise. Health promotion What is health promotion and why is it important in our world today? I am sure it seems the answer is not very complicated: but is it as simple as promoting health? According to the World Health Organization (WHO), â€Å"Health promotion is the process of enabling people to increase control over, and to improve, their health† (World, 2013). This is a change from the past in that healthcare providers are encouraging our patients to take control of their own health while guiding and educating them in he right direction.Health has been shown not to Just be free from disease but also encompasses physical, mental, and social well-being (WHO 2013). The whole purpose of promoting individual health is to give the communities the ability to feel they have control over their health plan and help them to stay out of the hospitals, which is what they prefer. This takes cooperation by the patient and the healthcare provider. It is imperative that a nurse stay up to date with a continuous c hanging healthcare pattern, since they have a big role in health promotion.A big part of health promotion is related to nurses educating the communities, especially since nurses are becoming more and more involved in the communities. As time advances, researchers are predicting nurses will move more out of the hospital and into the communities. Now, more than ever, nurses are challenged to improve patient outcomes by assessing and creating education plans that will increase the patient's awareness and understanding of their disease process and management. After very thorough assessments and the need for education is completed, nurses must create plan for implementing a strategy to reach the audience targeted.It states in the article Public Health Nutrition: Focus on Prevention, the three different levels of implementation methods utilized today. The first method is individually focused and promotes health outcomes through educating, changes to a healthy lifestyle, and individual beh aviors. The types of interventions are carried out through one-on-one educational discussions and telephone conversations. The next implementation tier is more community-focused. These interventions put the spotlight on the needs of modification.The last method to be identified in the article include system-focused interventions. These interventions shift the focus from the individual to the facilities that serve individuals and the laws and policies surrounding the facility. For example, improvements in school lunches to make them healthier (University, 2012). If the healthcare providers can use the combination of the three methods listed above with the nursing process it can to improve outcomes of the patients and community in all areas of nursing. Health promotion is split by healthcare into three levels: primary, secondary, and ertiary.Primary prevention's main concept is to prevent the disease from occurring and keeping the public healthy. A couple of examples of how this is ac complished are through education, regular exams, and immunizations. A few years ago the Journal of the American Academy of Nurse Practitioners published an article, Reducing heart disease through the vegetarian diet using primary prevention, and it discusses how if a patient leads a vegan lifestyle this could cut out a lot of the processed foods and help the patient to improve chronic heart conditions.If one is unsure exactly how to ursue a vegetarian diet having a consultation with a dietitian is an additional option. Next on the pyramid of health is secondary prevention. This layer of prevention focuses on after an injury or illness has been diagnosed. The goal is to prevent progression or slow down the disease. Using the example of heart disease above, if providers are teaching regarding secondary prevention it would include termination of smoking, diet and exercise, and keeping a healthy weight and blood pressure (Mosca, i. e. 2010). These goals are more patient specific than pr imary prevention.The last tier includes tertiary prevention which focuses on helping the public prevent a further decline in health while maximizing their quality of life after being diagnosed with a chronic condition. In a recent article, The Effects of Cardiac Tertiary Prevention Program after Coronary Artery Bypass Graft Surgery on Health and Quality of Life, it discusses cardiac rehabilitation as a possibility to fall into the tertiary level. This falls into the category in that it helps restore patient's well-being while decreasing the suffering and complications.This does take even more participation and cooperation of the patient. In conclusion, there are many things healthcare providers can attempt to do in order to educate the public. However, utilizing the three tiers of health promotion (primary, secondary, tertiary) shows a well-organized technique that can break down different levels of health. Every patient falls into at least one category on the continuum, so this is also making it easier for the provider when educating in that they can customize the patient's care plan in a more organized way.This includes tilizing the nursing process, critical thinking, and therapeutic communication allowing nurses to identify where the patient fits into the wellness continuum and helping them reach their highest level of wellbeing. Health promotion What is health promotion and why is it important in our world today? I am sure it seems the answer is not very complicated: but is it as simple as promoting health? According to the World Health Organization (WHO), â€Å"Health promotion is the process of enabling people to increase control over, and to improve, their health† (World, 2013). This is a change from the past in that healthcare providers are encouraging our patients to take control of their own health while guiding and educating them in he right direction.Health has been shown not to Just be free from disease but also encompasses physical, mental, and social well-being (WHO 2013). The whole purpose of promoting individual health is to give the communities the ability to feel they have control over their health plan and help them to stay out of the hospitals, which is what they prefer. This takes cooperation by the patient and the healthcare provider. It is imperative that a nurse stay up to date with a continuous c hanging healthcare pattern, since they have a big role in health promotion.A big part of health promotion is related to nurses educating the communities, especially since nurses are becoming more and more involved in the communities. As time advances, researchers are predicting nurses will move more out of the hospital and into the communities. Now, more than ever, nurses are challenged to improve patient outcomes by assessing and creating education plans that will increase the patient's awareness and understanding of their disease process and management. After very thorough assessments and the need for education is completed, nurses must create plan for implementing a strategy to reach the audience targeted.It states in the article Public Health Nutrition: Focus on Prevention, the three different levels of implementation methods utilized today. The first method is individually focused and promotes health outcomes through educating, changes to a healthy lifestyle, and individual beh aviors. The types of interventions are carried out through one-on-one educational discussions and telephone conversations. The next implementation tier is more community-focused. These interventions put the spotlight on the needs of modification.The last method to be identified in the article include system-focused interventions. These interventions shift the focus from the individual to the facilities that serve individuals and the laws and policies surrounding the facility. For example, improvements in school lunches to make them healthier (University, 2012). If the healthcare providers can use the combination of the three methods listed above with the nursing process it can to improve outcomes of the patients and community in all areas of nursing. Health promotion is split by healthcare into three levels: primary, secondary, and ertiary.Primary prevention's main concept is to prevent the disease from occurring and keeping the public healthy. A couple of examples of how this is ac complished are through education, regular exams, and immunizations. A few years ago the Journal of the American Academy of Nurse Practitioners published an article, Reducing heart disease through the vegetarian diet using primary prevention, and it discusses how if a patient leads a vegan lifestyle this could cut out a lot of the processed foods and help the patient to improve chronic heart conditions.If one is unsure exactly how to ursue a vegetarian diet having a consultation with a dietitian is an additional option. Next on the pyramid of health is secondary prevention. This layer of prevention focuses on after an injury or illness has been diagnosed. The goal is to prevent progression or slow down the disease. Using the example of heart disease above, if providers are teaching regarding secondary prevention it would include termination of smoking, diet and exercise, and keeping a healthy weight and blood pressure (Mosca, i. e. 2010). These goals are more patient specific than pr imary prevention.The last tier includes tertiary prevention which focuses on helping the public prevent a further decline in health while maximizing their quality of life after being diagnosed with a chronic condition. In a recent article, The Effects of Cardiac Tertiary Prevention Program after Coronary Artery Bypass Graft Surgery on Health and Quality of Life, it discusses cardiac rehabilitation as a possibility to fall into the tertiary level. This falls into the category in that it helps restore patient's well-being while decreasing the suffering and complications.This does take even more participation and cooperation of the patient. In conclusion, there are many things healthcare providers can attempt to do in order to educate the public. However, utilizing the three tiers of health promotion (primary, secondary, tertiary) shows a well-organized technique that can break down different levels of health. Every patient falls into at least one category on the continuum, so this is also making it easier for the provider when educating in that they can customize the patient's care plan in a more organized way.This includes tilizing the nursing process, critical thinking, and therapeutic communication allowing nurses to identify where the patient fits into the wellness continuum and helping them reach their highest level of wellbeing.